To understand the importance of a SEO Analysis you need to know how people use the search engines. Most of us always start at Google when we want to find something. Statistics show that Google’s average users make about 80 searches per month.
When we search the vast majority of us choose to click on any of the 3 first results and 42,5 % of us chooses the first result. At the bottom of the page the percentage diminished dramatically and there is only a few percent that make it to the second result page.
When it comes to sponsored links most people do not look at them at all. We have learned that it is ads. The confidence in the organic results (the normal search result) is very high. To be on one of the top positions does not only give more visitors but also creates more trust for the company. You can get a top position by having a long term SEO strategy.
The purpose of an Analysis of the website from a search engine perspective is to look at the search potential for the different products or services. First we make an analysis of potential keywords and its estimated search volume. After that we look at the competition for these keywords. We suggest the keywords that will give the best return compared to investment.
