SEO is to make a website visible in the search engines, with the purpose of giving it relevant traffic. SEO stands for “Search Engine Optimization” and each month over 61 billion searches are made, of which more than half is related to purchasing. A good placement on the right keyword equals big opportunities for a website or a company to reach more customers and consequently increase their sales. For us at Pineberry, SEO is a very natural part of everything we do online. We have built a number of companies and websites that are doing a very good business on customers from search engines.
For us it is important to have a market leading position and an educational and transparent approach to business. We work hard, on a daily basis, to gather the very latest information about what it takes to achieve maximum visibility in the search engines. This knowledge is something that we are happy to share with our clients. We work collaboratively on all of our projects to ensure our clients learn more about the SEO process as time goes on. Equally important to us, is transparency. Unlike many other SEO companies, we always tell our clients what we are doing. For us, it is given that our clients should have full insight into the SEO work we perform for them.
To be successful in SEO, a long term vision is a fundamental requirement. The strategies that we develop with our clients are based on long-term objectives and are designed to be sustainable so that our clients can reap the rewards of their investment in SEO for the years to come.
We divide our SEO work in four steps. All four steps are relevant in order to reach good, long-sighted SEO results. As a customer, you can naturally choose to do one or more steps yourself.
The analysis goes through the website’s search engine potential and its services/products from a search engine perspective. The analysis focus on things such as search volumes and competition. The goal is to find the keywords that you want to optimize for and to make a SEO strategy.
The purpose of this analysis is to verify that the website is built in a search engine friendly way, both when it comes to structure and content.
Incoming links are one of the most important things when it comes to search engine optimization, and more specifically, where in the search results you rank.
Continous reporting of traffic- and position results as well as an analysis regarding how your website performs in the search engines.
When it comes to everything regarding bicycles, the biggest store in the Nordic Countries is called Cykloteket. When they were to launch their new webshop in 2007, Pineberry got the assignment of helping out with the SEO part.
We made the webshop as search engine friendly as possible, and implemented a link strategy for Cykloteket, so that they and their products would get a high ranking in the search results.
The result of this venture was immediate.
Traffic from general keywords:
| May 2007 | 100 visits (before our work) |
| May 2008 | 13 000 visits |
| May 2009 | 28 500 visits |
| May 2010 | 31 200 visits |
| May 2011 | 38 600 visits |
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